What is SEO & Why Do You Need It?

Who needs SEO?

Anyone that owns a website & wants it's to appear within the first 10 search engine results pages (SERP's), needs SEO.

What is SEO?

SEO, Search Engine Optimisation, is the process whereby a website is optimized, by improving it's on-page, as well as off-page factors, in order to drive more traffic to the website from the search engines.

In other words, a website is optimized to improve it's performance on search engines.

Once a website is search engine optimized, it eventually begins to move up position in the SERP's.

On-page factors relate to the immediate changes that an SEO (someone who does SEO), will make to the website itself. SEO's do not have direct control over the off-page factors as these remain mostly in the hands of others.

An example of an off-page factor would be when someone places a link to your website, on their website.

Why do I need SEO?

Millions of people around the world, search the web every second of every day. If your website is buried somewhere on the 37th page of search results, no-one will ever find it. You will be missing out on a lot of potential business if your website is not optimized accordingly.

SEO is how we make sure that the search engines can find your website with relative ease.

SEO is not a quick fix, but rather an ongoing process. The tactics used by SEO's are constantly developing to keep up with the forever changing algorithms used by search engines. The mechanics of these algorithms are a closely guarded secret, however, good SEO's always keep a close watch for clues as to how they work & change.

Having a good SEO, will ensure that your website performs at it's very best, at all times, bringing you all potential business possible.