Advertising SMS competition - Newspapers Guidelines

So you want to advertise your SMS competition in your local newspaper ! What are the guidelines, what can you do what cant you do. This is meant to help you through the process of advertising your SMS competition in the newspaper.

NEWSPAPER ADVERTISING RULES:

This section applies to all print advertisements placed in the body of and in the
classified portions of ALL newspapers in tabloid or broadsheet format where legally
available to all members and ages of the general public where Access Channels are
displayed.

This section includes, but is not limited to, any in-house newspapers of companies, clubs, associations, religious and cultural institutions etc etc.

BROAD OVERVIEW:
TEXT SHOWING FULL COST AND T&C IS REQUIRED

• For each unique access number, the full cost of the access must be displayed immediately below, or above, or adjacent to the unique
  access number or content access code in a manner that is easily visible and readable. All access cost information must be placed
  horizontally.
• SMS/MMS: The display text must indicate the TOTAL cost involved in obtaining the full service, and if applicable, also the number and
  component cost of the SMSs required for full access, and the potential for additional bearer charges.
• IVR: If a VAS-rated IVR system is used for access to any services or content, and the minimum time a reasonable user would require for full
  access to the advertised service or content exceeds 60 seconds, then the time required before full access to the advertised service or
  content is available must be indicated.
• USSD: If a USSD system is used for access to any services or content, and the minimum time a reasonable user would require for full
  access to the advertised service or content exceeds 60 seconds, then the time required before full access to the advertised service or
  content is available must be indicated.
• The pricing and T&C text must not be placed within the ad or formatted in a manner where it may be obscured by other text or visual information that may be displayed as part of the ad
• The cost and T&C text must not be part of a colour scheme that may obscure easy reading of complete details of the price and T&C. All T&C information must be placed horizontally.

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Text Size For Non-Classified Ads:

• Access cost text must be in 11 point font size, using a non-serif font. [This is 11 point Arial Font]
• T&C text must be in 9 point font size using a non-serif font [This is 9 point Arial Font]

Text Size for Classified Ads:

• Access cost text must be in 9 point font size, using a non-serif font. [This is 9 point Arial Font]
• T&C text must be in 8 point font size using a non-serif font [This is 8 point Arial Font]

SUBSCRIPTION SERVICES
Any advertisement that has a subscription service component must include:
a) the periodic subscription charge, AND
b) the charging frequency, AND
c) Any additional premium-rated charges or other charges that might be applicable to access particular content or services.

Illustrative Pricing Example:
Correct:

Incorrect:

Source: http://www.waspa.org.za/code/advert-rules/waspa-ad-rules-v1.6-newspapers.pdf


For SMS related services please feel free to visit: http://www.afridesign.com/bulk-sms-email-01.php


Please Note:The above does not constitute as legal advice, nor are they warranted as legal advice. The various authors, contributors to and editors of the above, shall not be held liable for any consequences that may arise from implementation of these guidlines, or from failure to implement them.