10 to 15 years ago, very few businesses had websites. Nowadays, I would agree that most business owners understand the value of owning a website & being searchable online - even if it took a while for most to cotton on.
However, sometimes it feels as though it's taking just as long for people to understand the importance of online marketing.
We have seen that a lot of our clients think that a website is all they need to increase their client base. That a website on it's own, it will magically perform well on the search engines and bring them loads of instant business. This is simply not the case.
From my experience, and from research on this topic, I have learned that most business owners really don't see the value in online marketing. Most are not even aware that a website can be marketed online, or how.
Statistics show that 80% of business owners market their services using some form of print advertising, whereas only 20% market their businesses on the net. Not surprisingly, 80% of readers respond favourably to online marketing, but only 20% respond to print advertising.
In plain terms, 2 out of 10 businesses out there are swallowing 80% of the pie whole. The other 8 businesses share the crumbs between themselves.
Online marketing is a broad subject. There is a lot that you can do to market your website. Some of it you can even do yourself, at virtually no cost. However, for those who are really serious about doing well, professional help is advised.
Don't settle for the crumbs - there is plenty pie to go around.
http://www.afridesign.com
